About
BB Nutrition
The Beginning…
I’m Matt Speciale, coach behind BB Nutrition and my journey with nutrition started long before I ever coached a client. After years of competing, dieting, and experiencing the challenges that come with trying to change your body, I learned that the best nutrition plan isn't the most extreme one — it's the one you can actually sustain.
My Story…
For years, I approached nutrition the same way many people do — constantly searching for the next solution.
I experimented with restrictive diets, extreme approaches, and weight-cutting strategies that left me feeling like I was constantly fighting against food instead of understanding it.
I remember planning my "cheat meals" weeks in advance, saving restaurant posts on my phone and counting down until I could finally eat the foods I had been restricting myself from.
Over time, I realized that this wasn't a sustainable way to live.
My interest in nutrition grew from wanting to understand the science behind how food affects our bodies, performance, recovery, and overall quality of life.
My Coaching Philosophy…
I believe the most successful nutrition plan is one that is personalized to the individual and designed to fit their lifestyle.
There is no perfect diet that works for everyone. Your nutrition should be built around your goals, preferences, schedule, and the foods you enjoy.
My role is to provide the structure, education, and accountability you need to make progress while creating habits you can maintain for years — not just during a 12-week program.
Podcast Appearances
Studio 88
In this episode we talk about healthy eating and how to build good habits
GetAlpha Mindset Podcast
We talk personal growth, the importance of nutrition and proper supplementation but also some tips and tricks to continue bettering yourself